Lasting Logo Design

Ranking good and bad designs, logos and idents, one of the indicators could be how long the logo is usable before it must be completely renewed. Naturally some minor changes are due to new technology to even the best of logos. Here are some of the ever-greens and ever-changing: Coca Cola, Alfa Romeo, Apple, Aston Martin, BMW, Esso, FedEx, Ford, GE, IBM, Lego, Nike, Peugeot, Renault, Shell, Siemens, Starbucks, WWF, McDodald's, Best Western, Bassetti...

I was going to include McDonald's in the category of never-changeing logos but apparently McDonald's – among several other companies – is going green.

   

The logos are all around in our environment and shape our way of thinking and observing our surroundings. And the latest prove of that is the 2010 Academy Award winner for the Best Animated Short Film, Logorama.